Job summary

We require a creative, organised and dynamic Digital Marketing Coordinator to join our communications team At Health Innovation West Midlands. You will play an active role in planning and delivering our internal and external communications campaigns, creating engaging content for our digital channels.

You’ll be joining a complex organisation that takes pride in what we do; working to bring partners together to support the development and adoption of innovations for patient benefit and promote innovation opportunities to improve health outcomes within our region.

As an experienced and collaborative communicator, you’ll thrive off building relationships and maximising opportunities with staff across the organisation as well as external partners and stakeholders. We’re looking for someone who can bring fresh and creative ideas for increasing engagement with our stakeholders on digital channels and developing and owning the tactical stakeholder engagement communications plan.

The postholder will be expected to act as a communications generalist working across a number of disciplines: internal communications and engagement; social media marketing; website development and continual review; external communications and stakeholder engagement; event management; and some media relations.

Main duties, tasks & skills required

The post holder will be required to plan complex activities for external and internal audiences and will be responsible for the delivery of a comprehensive programme of information, including:

*Adopting a ‘digital first’ approach to providing communications support and collateral

*Support the Communications Lead in developing and implementing communication and action plans, ensuring they are compatible with other Health Innovation West Midlands key documents, objectives and plans and regularly reporting progress

*Support social media and digital input and output, investigating better use of digital channels and tools

*Ensuring that the organisation’s social media channels are an example of best practice and are always fresh, up-to-date and the websites are optimised for search engines

*Liaising with all levels of staff to develop and collect clear, accurate and engaging content (in written, image, audio, video and social media)

*Leading key projects to improve web/ intranet content and functionality

*Develop content and materials written for digital channels, including e-newsletters, blogs, case studies and events listings

*Using a variety of software to produce reports, publications, and digital campaigns. They will also be responsible for using desktop publishing software to produce digital assets and multi-media presentations.

*Evaluating the effectiveness of the campaigns and communications plans by carrying out surveys, audits and staff focus groups